The New Face of Fixed Income – Why Gen Z and Millennials Are Turning to Bonds

Hey, Young India, Bonds Are Cool Again!

Picture this: you’re scrolling through Instagram, and suddenly you see a post about making money while chilling. Sounds like a scam, right? But what if we told you bonds—yes, those “boring” investments your parents might talk about—are becoming the new cool for Gen Z and Millennials in India? Bonds are like lending money to the government or a company, and they pay you back with interest. It’s like giving your friend ₹500 and getting ₹550 back later, no drama. With India’s bond market set to double to ₹100-120 lakh crore by March 2030, and platforms like Altifi.ai making it as easy as ordering food online, young Indians are jumping on the bond bandwagon. Let’s dive into why bonds are the new vibe for your wallet in 2025.

What Are Bonds, Anyway?

Bonds are basically IOUs. You lend money to someone big—like the Indian government or a company like NTPC—and they promise to pay you interest regularly and return your money when the bond “matures.” It’s not as flashy as crypto or stocks, but it’s steady, like your favourite playlist on loop. Here’s a quick rundown of the types of bonds you can explore:

  • Government Bonds (G-Secs): Backed by the sovereign guarantee of the Government of India. The 10-year G-Sec yield is around 6.35% as of July 2025, beating most fixed deposits.
  • Corporate Bonds: Issued by companies like Aditya Birla or Tata Capital, these offer higher yields (think 7-14%) but come with a bit more risk.
  • Tax-Free Bonds: Issued by entities like NHAI, the interest you earn is tax-free, perfect if you’re in a high tax bracket.
  • Green Bonds: Fund eco-friendly projects like solar farms. India raised $10 billion in green bonds in 2024, and they’re a hit with sustainability-loving youth.

Bonds are like the dependable friend who always shows up—less risky than stocks and perfect for balancing your portfolio.

The New Face of Fixed Income - Why Gen Z and Millennials Are Turning to Bonds

Why Bonds Are Clicking with Gen Z and Millennials

You might be thinking, “Bonds? Aren’t those for retirees?” Nope! Young Indians are all about bonds these days, and here’s why:

Stability in a Crazy Market

Let’s be real—stocks can be a rollercoaster. After the equity market’s ups and downs in 2024-25, with volatility making headlines, young investors are looking for something stable. Bonds, especially G-Secs and corporate, are like a cozy blanket, offering predictable returns with moderate risk. The Economic Times noted that retail participation in bonds is rising as young investors seek stability.

Competitive Yields in 2025

Gone are the days of measly bond returns. The 10-year G-Sec yield is at 6.35%, and corporate bonds like Motilal Oswal Financial Services Limited offer up to 8.9% yield if held till maturity. Compare that to fixed deposits at 5-7%, and bonds are looking pretty sweet.

Green Vibes Only

Gen Z and Millennials care about the planet— with many Gen Z and young Millennials investing in ESG assets globally, India’s no different. Green bonds, which fund projects like wind energy, are booming, with $10 billion raised in 2024. Investing in these feels like saving the world while earning some cash.

Tech Makes It a Breeze

Remember when investing meant paperwork and boring bank visits? Not anymore. SEBI-registered Platforms like Altifi let you buy bonds with a few taps on your phone, just like ordering food from app. This ease is driving a bond boom among tech-savvy Indian youth.

Tax Perks

Who doesn’t love saving on taxes? Tax-free bonds from companies like IRFC offer interest that’s completely tax-exempt..

The Indian Bond Market: A Growing Giant

India’s bond market is like a startup on the verge of going unicorn with corporate bond market expected to hit ₹100-120 lakh crore by 2030. This growth is fuelled by India’s massive infrastructure needs—think ₹111 lakh crore for projects like highways and metro lines. Bonds are helping fund this, and by investing, you’re part of India’s growth story.

The market’s also getting global love. Indian government bonds were added to JP Morgan’s Emerging Market Bond Index in June 2024, with Bloomberg and FTSE following in 2025. This could bring in $20-40 billion in foreign investment, making Indian bonds a hot ticket.

Regulatory Changes: Bonds Just Got Friendlier

The RBI and SEBI are making bonds more accessible for young investors. In 2024, the RBI allowed banks to allocate 23% of their deposits to corporate bonds under the held-to-maturity category, boosting liquidity and investor interest. The inclusion of Indian bonds in global indices like JP Morgan and Bloomberg is a big deal, signalling that India’s bond market is world-class. This could mean better pricing and more options for you.

Risks: What to Watch Out For

Bonds are safer than stocks, but they’re not risk-free:

  • Interest Rate Risk: If RBI raises rates, bond prices can dip. With potential rate cuts in 2025, this is something to monitor.
  • Credit Risk: Some companies might default. Choose bonds as per your risk tolerance.
  • Inflation Risk: If inflation outpaces your bond’s yield, your real returns shrink.

Diversify across bond types and use platforms like Altifi.ai to pick quality options. Always check the credit rating before investing.

Why Bonds Fit Your Vibe

Young Indians are juggling side hustles, EMIs, and dreams of financial freedom. Bonds fit perfectly because they:

  • Offer Steady Cash: Regular interest payments are like a side income.
  • Balance Risk: Mix bonds with stocks for a portfolio that’s chill yet growth-focused.
  • Match Your Values: Green bonds let you invest in a better future.
  • Are Easy to Start: Platforms like Altifi.ai make it as simple as booking a cab online.

The Future of Bonds in India

India’s bond market is like a Bollywood blockbuster in the making. With the government pushing for a $7-8 trillion economy, bonds are key to funding infrastructure and growth. As financial literacy grows among young Indians—thanks to YouTube and Instagram—bonds are shedding their “boring” tag. The RBI’s policies and global index inclusions are making India’s bond market a global player, so now’s the time to get in.

Bonds are no longer just for your parents’ generation. They’re stable, pay well, and let you support causes like sustainability. With India’s bond market booming, yields looking juicy, and platforms like Altifi making it as easy as a WhatsApp chat, Gen Z and Millennials have every reason to give bonds a shot. Start small, diversify, and watch your money grow while you sip your chai. Your future self will thank you!

Suresh KP

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3 comments

  1. Hi Suresh ji,

    What’s your feedback on bondsindia, is it a reliable platform to invest?

    Thanks,
    Prashanth

  2. Hi Suresh ji

    Just like MF insights, could you also provide few good options in bonds (more of rbi and government bonds or corporate backed by government bond options) that can be explored. it gives a new perspective to subscribers to invest and gives them good education to make wise decision to invest in bonds.

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