Gold Prices are falling, what should you do now?

Gold prices falling, what should we do nowGold prices are falling day by day. I have checked my gold portfolio where I am investing month on month in Gold ETF’s and seen a considerable amount of dip in the value. Gold has been evergreen and safe investment to Indian investors. It has given a record returns of 20%+ per annum in last few years. Analysts predict that gold prices would fall further to Rs 24K per 10 grams of gold. Why gold prices are falling? Can we see gold shining in the future? With falling gold prices, should we invest more in gold or should we exit from gold investment now?


Why gold prices are falling?

Gold prices have seen a peak of Rs 33,000 / 10 grams in Aug-2013 and low of Rs 27,000 very recently which includes custom duty and premium charged by banks. It is important to understand why gold prices are falling now.

Also Read: Reliance my gold plan – Review

Current Account Deficit reduced: Last quarter of Financial year 2012-13, our current account deficit (CAD) was 3.6%. With such high CAD, RBI has taken several steps to bring down this CAD. One of the measures was to impose several restrictions on gold import. In the 4th quarter of financial year 2013-14, current account deficit has reduced to 0.2%. With this RBI has now eased gold import norms which are impacting the gold prices to fall.

Rupee in control: Stable Government would help Rupee to be in control. Rupee is one of the components that affects gold prices and determines its costs. Strong rupee would lower cost of gold. We have seen Rupee appreciating from Rs 62 to Rs 58/59 in the last few months.

Foreign capital inflow increased:  In the last few months, we have seen foreign capital inflow has increased. Forex reserves increased by 15% in last 6 months.

Are gold prices expecting to fall further?

Gold prices are expected to fall further.

  • Rupee could become much stronger going forward.
  • Current account deficit may not have much change, but would be in control.
  • RBI has partially lifted restrictions on gold imports few days back. In future, it can completely lift restrictions on gold imports and gold prices could further reduce.
  • Analysts are expecting that the new government would reduce the import duty on gold from 10% to 6% approx due to correction in international prices. This could happen in the coming weeks.
  • Gold in international market is bearish. Dollar appreciation, rising interest rates in the US and boom in equity markets are some of the factors which are making gold to lose shine. Any downfall in gold prices in the international market could impact the Indian gold market and gold prices could still fall in India
  • Gold prices may fall to Rs 24,000 per 10 grams by Sep-2014. On the other hand, Joy Alukkas and Tanishq are reporting increased sales in gold jewelry in the last few days.

What strategy I am adopting now?

Now you would have got confused on what to do on gold ?. I personally want to adopt the following strategy.

  1. I would not sell by existing gold investments which are in the form of Gold ETF’s as I do not want to book losses.
  2. I would continue to invest through monthly investment option (Systematic Equity plan) in Gold ETF’s.
  3. I would wait and watch on the gold prices. In case of any major dip, I would invest lump sum money.
  4. I would also ensure that my gold portfolio is not overloaded. I would maintain maximum of 20% for my investment in gold.

Gold prices falling, increase in jewellery sales

What should be your strategy for investment in gold now?

I would not expect you to do something different from what I am doing. It is immaterial whether you are investing in physical gold, gold mutual funds or gold ETF’s. If you have any immediate requirement to buy gold, there is no choice for you. You can go ahead. However, if you are looking to invest based on current gold prices, don’t rush. You should wait and watch for some more time before making a fresh investment in gold. 

Also Read: Best Gold ETF's to invest now

Conclusion: Gold is losing shine in international markets. Though Indians are gold lovers, several measures taken by Government and RBI are bringing down the gold prices. The gold prices are expected to fall further in coming weeks. You should watch the gold prices in coming weeks and then take a call for fresh investments in Gold.

Friends, what strategy you would be adopting now during the fall in gold prices? Do you see any other good strategy to invest in gold now?

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Should you buy more gold or exit from the gold

Suresh KP


  • Swarna

    Hi Suresh,

    Ur article is to good….I have a question about buying gold for marriage purpose…is it ok to buy gold when the prices are low and when she is young which will be useful after 15 years


    Thanks and regards


    • Hi Swarna, This approach is always good. The only issue would be you need to buy biscuit gold and not gold ornaments. When you start accumulating biscuit gold, when your daugher reaches 20/25 years, you can use this for gold ornaments. Alternatively, you can invest in Gold ETF’s to move away from buying physical gold every time when there is dip and storing.

  • suresh

    Hi Suresh,

    Your website is very informative and helpful for all.

    My query is not related to gold. I have one policy icici Guaranted saving insurance plan (GSIP). my premium amount is 20000/-. I have deposited one premium.

    I came to know from some of my friends that this policy is not a good investment. At the end of 15 years you will not get the good amount if you compare the interest rates of FD and others.

    Now I am confused , should i continue my investment or not?

    Pl advise as soon as possible….many thanks.




    • Hi Suresh, This is endowment plan and I think it has lock-in period of 3 years. They would provide 4% to 6% annualised returns. You may review and exit from such policies. But before that consider taking adequate term insurance policy based on your requirement.

  • N Ravikumar

    Dear Suresh,

    You explained good strategy on gold investments in the coming days. However, as there will be no improvement in gold prices in the next 1 – 2 yr, it is better to stop further investments in gold (even SIP route also) and divert these amount in any good diversified equity funds. Once the gold prices are stabilized, then resume the investments in gold.


    Ravi N

  • Sri

    I do not have any investments on Gold ETFs in my portfolio. Will do some investments soon.

    I would wait and watch on the gold prices. In case of any major dip, I would invest lump sum money.

    Do you mean, if the gold price reduces less than 24000? or is it further down?

    Thanks for the article.

  • Rajesh

    Hi Suresh 

    Thanks for this good article. This has come at the right time, when I was contemplating if I should start a SIP in one of the GOLD ETF's. Would you recommend a person to start a new SIP, as the rates are still coming down.? Since the prices are falling down, we would be benefited when we invest during the low gold rates. 



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